As I understand it, CPA=this is Cost Per action,
Yandex.market is either pay per click or pay per sale.
It turns out yandex.market allows you to use or model CPA - for stores with low conversion
or a payment model for impressions(clicks), which is suitable for stores with high conversion.You can save by buying only clicks.
I understand correctly?
And does anyone know if a large share of Yandex.market is in this market? Will it grow? Just want to understand where the market is moving? Towards partner networks or Yandex.Market?
Thank you in advance

2 Answers 2

It turns out that yandex.market allows you to use either the CPA model - for stores with a low conversion or a payment model for impressions(clicks), which is suitable for stores with a high conversion.You can save by buying only clicks.Do I understand correctly?
That's right, but you need to test it in each specific case.Somewhere it’s more profitable to pay for an order, somewhere for a click.

And does anyone know if a large proportion of Yandex.Market is in this market? Will it grow?
At a minimum, it will not fall until competitors such as Ozone or Beru(although Yandex also) bring their marketplaces to a similar level(filters and catalog are a very strong side of J.Market)

Just want to understand where the market is heading? In the direction of partner networks or Yandex.Market?
Everything will exist.Everything depends on the click price and, as a result, the price of the client at a particular Internet store.Where the price has gone up - the traffic has been redirected to another channel, that's all.Fell off - they returned.On one traffic channel, it is bad to sit, so the adult guys still use the maximum available traffic sources.
Yandex Market has changed: - it now consists of:
  • i.market where buyers compare and select products - pay-per-click there
  • a markeilpase has appeared.I take.ru - there is payment for the goods sold and delivery


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